3 Words for Loyalty Marketing in 2014
Setting annual goals (a/k/a new year’s resolutions) can be a precarious venture. As people, we can easily set goals that are too vague or too lofty for us to maintain focus and stay on track towards...
View ArticleTen “R’s” to make 2014 a success
I am always amused that Chris Brogan shares what he’s drinking as part of his weekend posts. After citing that he’s enjoying a “fill-in-the-blank” beverage of his choice, he normally asks the reader...
View Article3 Words for Loyalty Marketing in 2014
Setting annual goals (a/k/a new year’s resolutions) can be a precarious venture. As people, we can easily set goals that are too vague or too lofty for us to maintain focus and stay on track towards...
View ArticleTen “R’s” to make 2014 a success
I am always amused that Chris Brogan shares what he’s drinking as part of his weekend posts. After citing that he’s enjoying a “fill-in-the-blank” beverage of his choice, he normally asks the reader...
View ArticleSAFEWAY Healthy Measures program
Loyalty Marketing has had its most notable successes in high frequency transaction environments. Think airlines, credit cards, gaming, hotels, and retail. Where the sales cycles are extended or the...
View ArticleLoyalty 201 – Enter Through the Narrow Gate
Data driven marketing programs which unite tangible rewards and special benefits are meant to change behavior. And the outcome of the behavior change should render a business benefit for the company...
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What you can learn about Loyalty Marketing on Date Night
I was dining with my wife at Carrabba’s recently and she asked me the BIG question, though it’s probably not one that you have in mind: “So, do a lot of businesses still do this loyalty stuff“? I had...
View ArticleThanks Chris Brogan! We Do Need to Use The Data!
One of the blogs I enjoy reading is written by Chris Brogan. He’s got some interesting takes on social media and a huge following. Today he stepped in the Loyalty Marketing sandbox with his post The...
View ArticleLoyalty Truth Evolves: 3 New Series Launched
After more than 100 posts I can say that Loyalty Truth has achieved a degree of permanency. Founded on my own conviction and commitment, it is a welcome relief to have help. I express my gratitude to...
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